January 15, 2019
Gillette, a razor company best known for their slogan “The Best a Man Can Get,” has just made one of the dumbest marketing decisions imaginable. They decided to launch a new ad campaign lecturing men about their “toxic masculinity.”
Gillette is embracing the #MeToo movement in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms.
The ad, dubbed “We Believe,” opens with audio of news about the current #MeToo movement, bullying and “toxic masculinity.” A narrator then goes on to dispute the notion that “boys will be boys,” asking, “Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.”
The ad puts a new spin on the brand’s 30-year tagline, “The Best A Man Can Get,” challenging men to take positive actions, such as stopping other men, and the next generation, from harassing women.
The last thing you want to do in an ad campaign is insult your target audience and that’s effectively what Gillette did here. The ad basically presents natural male behavior as evil and wrong. It literally portrays attempts by men to hit on and pick up women as a bad thing for society. It also stereotypes men as bullies obsessed with sexually harassing women and grilling meat.
And worse yet, it features a cameo appearance by the horrible wench and recent wall-hitter Ana Kasparian from The Young Turks!
Furthermore, there are bizarre racial undertones. This advertisement literally features a black man stopping a white man from flirting with a white woman on the street, apparently to protect her dignity (or whatever).
It calls this “acting the right way,” and implies that the viewer should be a giant of modern morals like this black man and stop his friends from flirting on the street.
It goes on to encourage child abuse by telling the viewer to encourage his sons to be faggots.
These are the last things you want to include in an ad that is theoretically supposed to get men to buy shaving products. It’s no different than if a cosmetics company put out an ad criticizing women for “toxic feminism” and portraying them as slutty front holes. But at least in that case, the ad would be an accurate portrayal considering all the dumb THOTS and whores we see walking around these days.
Not surprisingly, the ad on YouTube has been ratioed all to hell. At time of writing the ad has roughly 19,000 likes compared to 190,000 dislikes.
Comments posted underneath the video have been savage. Many commenters have even accused Gillette of deleting some of the top comments. These include one’s referencing how their wife’s boyfriend and their wife’s boyfriend’s female son loved the ad.
Here’s a small sampling.
Needless to say, this is a marketing disaster of epic proportions. It has convinced a large percentage of the men who have viewed the ad to never buy Gillette products again.
What’s worse for the company, the only conceivable target audience for this type of message has beards.
Of course, today’s average corporate marketing department is filled with some of the most vapid and self-absorbed millennial female skanks you’ll find anywhere. So it is not much of a surprise that something this insane was produced.
It’s also worth noting that a low IQ Paki named Pankaj Bhalla is in charge of North America’s Gillette brand. It’s safe to assume that he played a major role in approving this dumpster fire of an ad campaign. And does anybody think this fool would have landed this job if it wasn’t for affirmative action?
Pankaj Bhalla, Gillette affirmative action hire.
But this trend of companies injecting politics into commercials is becoming increasingly disturbing and tiresome. Mostly because the politics that get pushed are always based around Jewish social-engineering programs. It’s just a constant barrage of bashing White males while pushing race-mixing, feminism and other weirdness.
Let’s send Gillette a message by boycotting their products entirely. They might not have realized yet, but their lecture about “toxic masculinity” is only going to be toxic to their brand.
Seriously, this isn’t just rhetoric. If you use Gillette, switch to a different brand next time you’re buying razors. A recent “Ask Men” article ranking the quality of razors only put Gillette in third place anyway, with the number one being the Merkur Futur safety razor and the number two being the Harry’s Truman cheap disposable type razor. Their fourth place is Shave Club, which is basically a Gillette knock-off (if you’re used to that style).
You may enjoy investing in a safety razor. They definitely give a better shave – cleaner, with less likelihood of little pimples.
With shaving cream, whatever generic brand is already the same as Gillette’s.
Any of those will do, and you can live the rest of your life knowing you are not contributing to this kind of faggotism. We have seen brands lose stock value for this type of politicized advertising, and we can clearly do that here.
Gillette may be the number one brand, but it certainly is not a monopoly.
Andrew Anglin contributed to this report.